RECEIPT #ERIC-S
JAN 03, 2024
PREDICTION BY
Eric Seufert“Second: Meta expands its Generative AI tool suite to games advertising. I believe that Meta will expand this tool suite in 2024 to serve gaming advertisers with bespoke tools that are optimized for gaming creative: highlighting in-game content and depicting gameplay modes.”
FOLLOW-UP
Meta expanded its AI-driven creative and ads tooling, explicitly targeting gaming advertisers with automated creative formats and AI-generated creatives tuned to verticals like gaming.
ORIGINAL SOURCE
mobiledevmemo.com